Dr Chris Pittock has a PhD in biological sciences and an Advanced Diploma in Business Management. Chris has extensive experience in business resource efficiency, natural resource management and science-based analyses. Chris runs a business sustainability consultancy (green4good.com.au) which is based upon the premise that most SMEs can readily improve their resource efficiency, but are held back by the lack of time to think, explore and act. Chris can provide the thinking and exploring to add value to the operator's own ideas and assist in putting them into practice. The proof-of-concept of this approach has been the conversion of the Horsham House Bed and Breakfast to being on a par with best-practice accommodation providers for resource efficiency.