Access to organic foods and the means in which they are presented has been a focal point in Australia for many years. This report not only focuses upon raw organic products, but also seeks to investigate whether easier access to convenient value added organic foods would result in a definite trend towards an increase in the use of these products.

Within this context consumers would have a larger product choice without having toworry about processing raw product from scratch.

Widening knowledge and attitudinal change towards the benefits of organic produce will assist in the development of a healthier lifestyle; promoting new food ideas and habits in a new generation of consumers. The promotion of how the consumption of organicbased food products can better our lifestyle by developing not only our mental but also physical traits is important, and this can, and will, lead to a brighter and healthier outlook for generations to come.

The term natural/organic is part of a current marketing dilemma. When “organic” food is mentioned, the initial perception is that it is a costly product grown by alternative lifestyle producers. The term “Natural/organic” may be a way of counteracting that perception.

Using the term “natural/organic” would mean chemical free with organic origins. Facilitating access to, and developing a basic understanding of the benefits of these products is pivotal for this point to take effect across the population. Today’s world is characterised by a fast paced generation where convenience is high on the lifestyle agenda. Developing value added organic products (eg: heat and serve) to compete in the convenience market and promoting the benefits of these products will contribute to changing Australians’ eating habits.