A growing number of clients and funding providers prefer businesses who can demonstrate their environmental responsibilities – accurately and truthfully. This half day workshop covers why, how and how not to when merging your environmental credentials with effective marketing communication.

What will be covered

• Essential characteristics of environmental marketing
• Benefits of marketing your environmental credentials
• The potential of the ‘green’ consumer as a target market
• How to avoid the pitfalls of ‘greenwashing’
• Other business case studies
• Easy steps you can undertake to communicate your environmental achievements and initiatives
• Expert assistance to develop a case study for your business
• A resource pack including case studies, information on grants and funding, and useful contacts for future assistance
• A certificate of attendance.

Cost: VECCI members: $220.00  non- members $280.00