The major area we are working with clients on is the translation of the over arching business environmental policy into the marketing buying strategy.
The key being how to reduce carbon without adversely effecting the communication strategy.

We set up The Gaia Partnership two years as there was a gap in the market that as offering environmental advice.
All audits seemed to look backwards.
And all other marketing carbon emissions calculations are based on a average approximation related to total spend.

Gaia have developed a forward looking system that helps advertisers understand the emissions for the various media channels. The CO2counter.
The CO2counter measures carbon emissions in all marketing communications.
So we are now able to understand the output of our endeavors and add this to the list of considerations in planning of media channels and development of ideas.